Who We Are
Your strategic partner in navigating a fast-paced, changing world.
At Wildly Open, we believe marketing should be as adventurous as it is strategic—and as strategic as it is human! As a boutique marketing and communication consultancy, we love big challenges and thrive in change. With curiosity, collaboration, creativity and care, our customized marketing and business strategies enable organizations to meet challenges head-on and capture opportunities for growth and innovation. Our clients range from tech startups and billion dollar tourism businesses to community nonprofits and grassroots organizations. Read our blog
Our Approach
Explore new possibilities.
Embracing possibilities means viewing obstacles as stepping stones to transform opportunities into reality. Tailored approaches specifically for you, creatively addressing challenges while positioning your brand to gain momentum toward unexplored futures. Whether facing slow growth or stagnation, you’ll be empowered to embark on a new path with confidence and courage.
A seamless extension of your team.
Excellence is born from true collaboration. Our job is to stay curious, becoming your guide through adaptation and growth. Our objective is to empower your team, giving you confidence in your direction, revitalized by our collective efforts, and infused with significant value. Together, we'll position you for sustainable success and set the stage for you to thrive, fostering a culture of continuous improvement and innovation.
Driven by data and insights.
The power of unbiased decision-making is at the core of our approach at Wildly Open. Data and insights drive our strategies and plans, streamlining the process of delivering the right message to the right audience at the right time. This commitment ensures that every action taken is backed by evidence, maximizing impact and effectiveness. We do the type of marketing where the right thing is done.
Our Mission
Empower organizations and teams to adapt and thrive in industry change.
Our Values
Curious and Open
We seek out and create space for new ideas. New ways of doing and constantly improving.
Daring and Excellence
We dare to be brave. To push boundaries. To embrace the possibilities. Committed to doing it well. Each and every time.
Collaborative Impact
We believe in the power of people. Of teamwork. Of partnership. Together we can make a bigger impact than we could on our own.
Leaders
Courtney Babott
Co-pilot, mountain mom, pizza connoisseur, and HGTV wannabe.
Courtney is a growth and positioning strategist who helps organizations navigate moments of transition, scale, and reinvention. She specializes in translating strategic ambition into coordinated organizational movement across brand, experience, and operational systems.
She led the global repositioning of Seequent, supporting its evolution into a category-defining technology company and contributing to its growth into a $1.1B merger. As VP of Marketing at Banff & Lake Louise Tourism, she led digital transformation initiatives that reshaped how visitors access and experience the destination post-covid.
Courtney co-founded Continuous Science Foundation, a nonprofit daring to reimagine how research is shared, and trusted by both humans and machines in an AI-enabled world.
Co-founder
Heather Szpecht
Adventure guide, fitness enthusiast, avid reader, and dark chocolate devotee.
Heather is a strategy and growth leader known for helping organizations translate long-term vision into sustained market and stakeholder momentum. Her work focuses on aligning customer insight, organizational direction, and system-wide execution to drive durable growth.
She led global consumer strategy at Travel Alberta, helping reposition the province in international markets and increasing visitation by 18% while accelerating traveler spend beyond $10B ahead of forecast. She later guided the development of a 10-year future vision for Banff National Park, bringing together diverse stakeholders to define a shared direction recognized with a 2023 Skift IDEA Award.
Heather is known for connecting strategy to action in complex, multi-stakeholder environments.
Co-founder
Co-founderKatie Frost
Katie Frost is a systems and market activation leader with more than two decades of experience helping organizations operationalize strategy through scalable, measurable execution frameworks.
Her work spans experience-driven brands, financial services, and industrial technology, including leadership roles within S&P 500 organizations. Katie specializes in building integrated growth systems that connect positioning, go-to-market execution, and performance accountability across teams and stakeholders.
She is recognized for developing growth and marketing functions that operate as enterprise capabilities rather than siloed disciplines, and for a mentorship-driven leadership style that builds long-term organizational capacity. Katie is particularly skilled at helping organizations move from fragmented initiatives to coordinated, units. She brings a strong ability to translate complex strategy into practical systems leaders can sustain and scale.