Who We Are
Your strategic partner in navigating a fast-paced, changing world.
At Wildly Open, we believe marketing should be as adventurous as it is strategic—and as strategic as it is human! As a boutique marketing and communication consultancy, we love big challenges and thrive in change. With curiosity, collaboration, creativity and care, our customized marketing and business strategies enable organizations to meet challenges head-on and capture opportunities for growth and innovation. Our clients range from tech startups and billion dollar tourism businesses to community nonprofits and grassroots organizations. Read our blog
Our Approach
Explore new possibilities.
Embracing possibilities means viewing obstacles as stepping stones to transform opportunities into reality. Tailored approaches specifically for you, creatively addressing challenges while positioning your brand to gain momentum toward unexplored futures. Whether facing slow growth or stagnation, you’ll be empowered to embark on a new path with confidence and courage.
A seamless extension of your team.
Excellence is born from true collaboration. Our job is to stay curious, becoming your guide through adaptation and growth. Our objective is to empower your team, giving you confidence in your direction, revitalized by our collective efforts, and infused with significant value. Together, we'll position you for sustainable success and set the stage for you to thrive, fostering a culture of continuous improvement and innovation.
Driven by data and insights.
The power of unbiased decision-making is at the core of our approach at Wildly Open. Data and insights drive our strategies and plans, streamlining the process of delivering the right message to the right audience at the right time. This commitment ensures that every action taken is backed by evidence, maximizing impact and effectiveness. We do the type of marketing where the right thing is done.
Empower organizations and teams to adapt and thrive in industry change.
Our Mission
Our Values
We seek out and create space for new ideas. New ways of doing and constantly improving.
Curious and Open
We dare to be brave. To push boundaries. To embrace the possibilities. Committed to doing it well. Each and every time.
Daring and Excellence
We believe in the power of people. Of teamwork. Of partnership. Together we can make a bigger impact than we could on our own.
Collaborative Impact
Our Team
Courtney Babott
Co-founder & Lead Consultant
Co-pilot, mountain mom, pizza connoisseur, and HGTV wannabe.
Courtney previously founded a marketing agency that catered to a diverse range of clients, from major corporations to small nonprofits, delivering campaigns that resonate with evolving market demands and consumer preferences. Her focus has always been on empowering brands to navigate industry shifts and embrace innovative ideas.
In the tech sector, she led the successful rebranding of a visualization software company into the globally recognized Seequent, a pivotal change that articulated its value within environmental and civil sectors, ultimately facilitating a $1.1B merger. Courtney also enhanced product alignment across brand partnerships, clarifying messaging for end-users and ensuring seamless integration of emerging technologies.
As the VP of Marketing for Banff & Lake Louise Tourism, Courtney focused on rebuilding the destination post-pandemic. She drove digital innovation, launching a new website and trip builder tool to embrace changes in traveller planning.
Courtney is passionate about women’s social issues, which led her to establish DareGirlYYC, a nonprofit dedicated to mentoring girls aged 8 to 16 through programs that dismantle limiting beliefs and build confidence to pursue their dreams of becoming future leaders in diverse fields, from CEOs to carpenters and scientists.
Heather Szpecht
Co-founder & Lead Consultant
Adventure guide, fitness enthusiast, avid reader, and dark chocolate devotee.
Heather is a seasoned marketing leader with expertise generating demand and driving sustained growth for brands of all sizes. She has created impactful customer-focused strategies, built brand affinity and loyalty through compelling storytelling, and delivered marketing campaigns with strong organizational returns. Her experiences span accelerating commercial opportunities in Alberta’s agriculture sector to stimulating enrollment/program attendance at two post-secondary institutions.
In the tourism sector, Heather led global consumer marketing at Travel Alberta, the province’s tourism marketing agency. Her creative go-to-market strategies, along with empowering a passionate team to deliver integrated multi-channel plans, grew international traveller visits by 18%, and fueled growth in traveller spend past $10B one year-ahead of schedule.
Most recently, Heather guided the development of a shared 10-year Vision for Banff National Park through industry-leading engagement. The plan was recognized as a pioneering initiative shaping the future of the travel industry with a Skift IDEA Award for Change Makers, People & Community in 2023.