WHO WE ARE
We started Wildly Open because we kept seeing the same thing.
Organizations trying to create change in strategic plans and alignment documents. Smart people. Real ambition. Genuine commitment to doing things differently. And still, the work would stall the moment it met the actual organization. We kept asking the same question: why does this keep happening?
The answer, every time, was the same. Not a strategy problem. An activation problem.
That's the work we do. And it took three people with fundamentally different lenses to build a different way of working: one where strategy and activation aren't separate things.
WHAT WE BELIEVE
Strategy is measured by what changes, not what is planned.
OUR VALUES
Curious and Open
Seeking clarity in the complexity of the system.
Bold Action
We believe action is the greatest source of clarity.
Collaborative Impact
We built with, not for.
Founders
Courtney Babott
Co-pilot, mountain mom, pizza connoisseur, and HGTV wannabe.
Courtney is a growth and positioning strategist who helps organizations navigate moments of transition, scale, and reinvention. She specializes in translating strategic ambition into coordinated organizational movement across brand, experience, and operational systems.
She led the global repositioning of Seequent, supporting its evolution into a category-defining technology company and contributing to its growth into a $1.1B merger. As VP of Marketing at Banff & Lake Louise Tourism, she led digital transformation initiatives that reshaped how visitors access and experience the destination post-covid.
Courtney co-founded Continuous Science Foundation, a nonprofit daring to reimagine how research is shared, and trusted by both humans and machines in an AI-enabled world.
Co-founder
Heather Szpecht
Adventure guide, fitness enthusiast, avid reader, and dark chocolate devotee.
Heather is a strategy and growth leader known for helping organizations translate long-term vision into sustained market and stakeholder momentum. Her work focuses on aligning customer insight, organizational direction, and system-wide execution to drive durable growth.
She led global consumer strategy at Travel Alberta, helping reposition the province in international markets and increasing visitation by 18% while accelerating traveler spend beyond $10B ahead of forecast. She later guided the development of a 10-year future vision for Banff National Park, bringing together diverse stakeholders to define a shared direction recognized with a 2023 Skift IDEA Award.
Heather is known for connecting strategy to action in complex, multi-stakeholder environments.
Co-founder
Katie Frost
Co-founderNavigator, trail hiker, dog mom, and the person people call when things need to get done.
Katie Frost is a systems and market activation leader with more than two decades of experience helping organizations operationalize strategy through scalable, measurable execution frameworks.
Her work spans experience-driven brands, financial services, and industrial technology, including leadership roles within S&P 500 organizations. Katie specializes in building integrated growth systems that connect positioning, go-to-market execution, and performance accountability across teams and stakeholders.
She is recognized for developing growth and marketing functions that operate as enterprise capabilities rather than siloed disciplines, and for a mentorship-driven leadership style that builds long-term organizational capacity. Katie is particularly skilled at helping organizations move from fragmented initiatives to coordinated, units. She brings a strong ability to translate complex strategy into practical systems leaders can sustain and scale.